While working at Mercana I worked both independently as well as part of a team on a wide range of projects. We rebranded the company and designed quarterly lookbooks. I set up and edited product and lifestyle photography shots. I lead the creation of new templates for product series info sheets, internal event posters and monthly internal newsletters. Below are a few examples of the work I did for them.
Programs used: Adobe Photoshop, Adobe Indesign & Adobe Illustrator
Programs used: Adobe Photoshop, Adobe Indesign & Adobe Illustrator
The seasonal Mercana lookbook was a massive collaborative project across multiple departments. The spread above is one I championed. I was involved in every part of the process from the original concept to setting up and styling the photo, to editing it for print, then designing the layout and icons.
Mock-up of the Spring 2022 Lookbook.
The cover and clock spread were two other pieces I put a lot of work into. For the cover, I assisted in the lifestyle shoot. Then the image itself was a compilation of 4 different photos I assembled together, as we only had one chair and the art was not created yet.
The clock spread was my initial idea. Mercana displays their wares at trade shows across North America. At many of these shows, they have "Clock Walls" where the clocks are displayed in a gallery-wall-like layout. I pitched the idea of mimicking this for the spread. I created the first draft of the spread and the final layout decision was done by another designer.
This past December Mercana did a Toy Drive. This was another solo project given to me. I was in charge of creating signage to inform employees as well as a way for us to track the number of toys donated. These two signs were attached to the donation bin along with red and green markers for employees to colour in a present after donating.
Creating an internal newsletter template was one of my first independent projects at Mercana. The idea behind the design was to have it be a similar look to a real newspaper but easily printed on a standard office printer. I chose an 11 x 17 sheet and broke the content down into columns. I kept the design simple yet versatile so future content was easily inputted into the template.