This is a brand and marketing study for a flavoured gin company. I used limited assets to create a diverse but consistent marketing campaign for the company. I demonstrate how the assets can be mixed and matched to create a wide variety of advertisements across multiple platforms.
Programs used: Adobe Photoshop, Adobe Illustrator & Adobe InDesign
Intro: Vancouver is a city saturated with vodka sodas and craft beer. Solstice Gin sets itself apart as a craft gin distillery by offering a dog-friendly tasting room with customizable gin flights. At their establishment and at local liquor stores they sell canned gin cocktails and bottles of flavoured gin.
Goal: To increase brand awareness, foot-traffic to their distillery and product sales. Just like their products their ads will be clean and minimal.
Goal: To increase brand awareness, foot-traffic to their distillery and product sales. Just like their products their ads will be clean and minimal.
Target audience:
Age: 19-35
Location: BC lower mainland and North-West Washington
Occupation: Students and working professionals
Age: 19-35
Location: BC lower mainland and North-West Washington
Occupation: Students and working professionals
To match Solstice Gin's simple and minimal ingredients I chose to keep the company's main colours as black and white. Each can and bottle has it's own accent colour to match it's flavour. This allows the product flavours to be easily recognizable for repeat customers, as well as intriguing to the average shopper.
I chose a sans serif. It is clean, contemporary, and minimal; matching Solstice Gin's brand image.
4x6 advertisement flat design
Top row is front of the card, bottom row is the respective back.
Despite being a small format, all the necessary information and images are easy to see and read.
Top row is front of the card, bottom row is the respective back.
Despite being a small format, all the necessary information and images are easy to see and read.
4x6 Mock-up
Single Page ad
This advertisement is quite versatile as it can be used as a one page ad in a magazine, a poster in a liquor store, or a public transit stop ad.
This advertisement is quite versatile as it can be used as a one page ad in a magazine, a poster in a liquor store, or a public transit stop ad.
Single page mock-up.
Two page advertisement
In the two page advertisement I took the design in a more playful direction. If this were in a magazine, the viewer may glance, see its an ad and quickly flip to the the next page. Adding a playful aspect of the key ingredient coming out of the can will, hopefully, entice the viewer to spot long enough to absorb the information.
Two page mock-up
When it comes to social media I had to take a different approach. Physical advertisements generally have a longer shelf life. Solstice Gin will no doubt use all their print ads on their social media as well, but what happens once those have run out? I've done a mock up of of a couple simple ads the company can post on their social media to give their page a bit of variety.
Social media page mock-up